M27 Market research
The right consultant not only gives the right answers, but also asks the right questions. That is why comprehensive market research forms the basis of our work. This helps our customers to position themselves successfully in new markets, and it helps us to constantly increase our knowledge base to the advantage of your future projects.
M27 services in this area include:
- Defining research goals
- Definition of research scope (subject, depth and cost)
- Definition of geographical area, industry and market segment
- Mapping the information and data required by the business
- Stating research methodology and potential sources of information(trade associations, partner networks, data, studies, reports, internet, print media, credit agencies, telephone research and field research)
- A precisely profiled approach to data sources
- Researching market size
- Researching supplier structure (analysis of competition)
- Researching market share
- Researching market trends
- Researching market supply and pricing structures
- Researching the national product characteristics and entry restrictions(licensing, certification, authorization requirements)
- Research of consumer situation
- Research of distribution and channels
- Research of potential distribution partners
- Research and appraisal of barriers to market entrance and market prospects